Designing onboarding that scales activation
Onboarding is often the first interaction where operational cost and product experience meet. We describe a three-stage approach: reduce support touchpoints with guided flows, automate routine checks, and instrument activation metrics to detect regressions. The article includes a simple activation dashboard and a sample automation playbook that reduced support tickets by over 30% in a recent client pilot, while improving first-week activation. Practical steps include mapping decision points, choosing automation guardrails, and designing rollback plans to keep experiments reversible.